My Background
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Katelyn has over 13 years of experience under her belt, dating back to high school when she began posting her father's RV inventory on Craigslist to make sales.
Since then, she has continued to keep her focus on digital marketing with a background in story-telling and Journalism. In 2013 she received her Bachelors Degree from the College of Journalism and Communications at University of Florida. While attending UF she was a news anchor and producer for WUFT’s “News in 90” segment and also interned at Gainesville Television Network. After graduation she decided to focus all of her attention on digital marketing and social media and began her career as a Social Media and Public Relations Manager. In her third year of working, she had a case study published for successfully growing the social media presence of Avanti Resort in Orlando: Case Study: How Avanti Resort Grew their Facebook Presence 295% Two years later, Katelyn started a family of her own and took a position closer to home as the Director of Social Media. While there, she started a social media podcast, Trend Talk Radio and a successful real estate marketing blog, Realestation. Katelyn is well- versed in all things digital marketing and social media. For almost four years, Katelyn worked for a real estate marketing agency where she was responsible for facebook advertising, email marketing, social media strategy and management, landing page optimization, and more. She has been invited on several occasions to be a key-note-speaker and panelist for Social Media and Digital Marketing seminars around the Orlando area and has taught classes on social media marketing and SEO. Katelyn also blogs for her own successful parenting blog called The Smother Mother which currently has a combined social media following of 15,000 fans and a 60K per month readership. Katelyn now offers her expertise in social media as a freelance marketer. |
Katelyn at HubSpot's Inbound Event in Boston
WUFT TV News in 90 segment Anchor
Networking Event for Realestation.Net
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Certifications
HubSpot Certifications
Google Adwords Certifications
Facebook Certifications
Public Speaking Events & Seminars
Published Writing
Radio and Television
Television
Radio
Youtube
HubSpot Certifications
- Inbound Marketing Certification
- Content Marketing Certification
- Email Marketing Certification
- Contextual Marketing Certification
- HubSpot Marketing Software Certification
Google Adwords Certifications
- Google Search
- Google Display
- Fundamentals
- Youtube Video
Facebook Certifications
- Facebook Ads Certification
Public Speaking Events & Seminars
- Orlando MPI Greater Orlando Chapter: Key-note Speaker
- Small Business Digital Marketing Summit Orlando: Panelist
- Orlando Business Journal: Nominated as Women in Business
- NTS Development Company: Hosted "Social Media for Business" seminar for all agents
- SEO for photography workshop
Published Writing
- Founder of The Smother Mother Blog: The Smother Mother is one of my highest achievements as a writer. Not only does my blog bring in 60k readers per month, but I also have written several sponsored posts from bigger companies including Orlando Health, Pfizer, and more!
- Published in Social Media Today: 3 Steps to an Effective Social Media Strategy for Your Business, How to Leverage Hashtags to Supercharge your Event Marketing
- Case Study featured on SocialHospitality.com: How Avanti grew their online presence by 295%
- Featured on HotelExecutive.com: 6 Key-Elements of Engaging Content for the Hospitality Industry"
- Featured on Saving Thousands: 4 Ways to Make Money off Your Savings
Radio and Television
Television
- WUFT News in 90- Anchor
- Gainesville Television Network
Radio
- The Gator 103.7
- UF Radio Reading Service- Host
- Trend Talk Radio- Host
- Search Talk Live- Special Guest
Youtube