 Social Selling: Good or Bad?Social Selling. Is it good or bad? Experts in the field agree that soft selling on social media networks such as Facebook and Twitter can actually be a good thing. As the opportunity to make a sale on social becomes more and more acceptable- businesses are jumping at the chance. While this new method of selling is exciting, it’s also a process that should be done carefully with a well-though-out social strategy or plan.
 This week I had the honor of being a keynote speaker for 'MPI of Greater Orlando Area Chapter' on social media marketing with a focus on Twitter and Instagram. Since I was speaking mainly for event and sales managers that work in the hospitality industry, I decided to focus my topic on marketing for events and meetings. Today I wanted to pass along this useful information and explain how easy it is to market your event by leveraging hashtags  The vast world of social media can be overwhelming for the average user. With so many features available, navigating this uncharted territory can appear to be a complex endeavor. While seemingly tedious, the pay-off of a strong social media presence holds tremendous power.
In the world of business, one-on-one connections are a necessary part of building a relationship. Seeing clients face-to-face, engaging in open discussions with them and building a rapport are the typical driving forces leading to a successful relationship. So why social media? How can a realm that is founded on virtual interactions, rather than in-person connections, help you make a sale? It all boils down to trust.  by Kathryn Rhoades
A brand is one of the most important and valuable assets of any business, and developing a great brand is crucial to set you apart from competitors in your industry. It's easy to create a logo, design a webpage, and hope for the best. But, have you really thought about what sets you apart from the rest? Learn more about the basics of branding and how it affects your business. 
By Katelyn Rhoades
Optimizing your website for search engine optimization can seem like a lot of work, but if you follow these 3 easy SEO tricks you should be ranking on Google in no time. SEO is not a one-time fix. It takes time, determination, and persistence. However, the outcome of good SEO practices can bring in lots of ROI.
Pinterest is one of the leading social channels in website referral traffic. Learn the demographics of Pinterest users, how to optimize your Pinterest profile, and more. Learn 5 ways to optimize your Pinterest profile.
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Photos used under Creative Commons from .Great Grandpa & Grandma T., wuestenigel, Anthony Quintano
