The vast world of social media can be overwhelming for the average user. With so many features available, navigating this uncharted territory can appear to be a complex endeavor. While seemingly tedious, the pay-off of a strong social media presence holds tremendous power.

In the world of business, one-on-one connections are a necessary part of building a relationship. Seeing clients face-to-face, engaging in open discussions with them and building a rapport are the typical driving forces leading to a successful relationship. So why social media? How can a realm that is founded on virtual interactions, rather than in-person connections, help you make a sale? It all boils down to trust.

by Kathryn Rhoades

A brand is one of the most important and valuable assets of any business, and developing a great brand is crucial to set you apart from competitors in your industry.  It's easy to create a logo, design a webpage, and hope for the best. But, have you really thought about what sets you apart from the rest? 

Learn more about the basics of branding and how it affects your business.