 This week I had the honor of being a keynote speaker for 'MPI of Greater Orlando Area Chapter' on social media marketing with a focus on Twitter and Instagram. Since I was speaking mainly for event and sales managers that work in the hospitality industry, I decided to focus my topic on marketing for events and meetings. Today I wanted to pass along this useful information and explain how easy it is to market your event by leveraging hashtags  The vast world of social media can be overwhelming for the average user. With so many features available, navigating this uncharted territory can appear to be a complex endeavor. While seemingly tedious, the pay-off of a strong social media presence holds tremendous power.
In the world of business, one-on-one connections are a necessary part of building a relationship. Seeing clients face-to-face, engaging in open discussions with them and building a rapport are the typical driving forces leading to a successful relationship. So why social media? How can a realm that is founded on virtual interactions, rather than in-person connections, help you make a sale? It all boils down to trust.
Pinterest is one of the leading social channels in website referral traffic. Learn the demographics of Pinterest users, how to optimize your Pinterest profile, and more. Learn 5 ways to optimize your Pinterest profile. |
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Photos used under Creative Commons from .Great Grandpa & Grandma T., wuestenigel, Anthony Quintano
