By Katelyn Rhoades
Optimizing your website for search engine optimization can seem like a lot of work, but if you follow these 3 easy SEO tricks you should be ranking on Google in no time. SEO is not a one-time fix. It takes time, determination, and persistence. However, the outcome of good SEO practices can bring in lots of ROI.
The three most important SEO tricks for Search Engine Optimization include:
1. Optimizing your Title tags
2. Optimizing your Images
3. Creating Back Links
Tip #1: Optimize your Title
The easiest way to optimize your title tag is to think like your customers. What would your customer search for to find this particular page? Depending on what the page is about will give you your answer. Take this Wikipedia page for example. This Wiki is all about Mercury (an element) and the author of this page has done a great job at putting the Title (Mercury Element) in the correct spot.
Let's use a photographer's website as an example. Photographer Joe just wrote a great blog about his newborn photo shoot with baby Emily. What do you think is going to be the main subject of this blog? If you guessed baby Emily, you're right. However, 'Baby Emily" is not what your customers are going to search for on Google. Instead, customers are going to be googling something along the lines of "newborn photo shoot." This is why those great photography websites with "Princess Emily 9 months" as the blog title are not ranking on Google. Google doesn't know that Princess Emily had a newborn photo shoot.
A better Title Tag for your newborn photo shoot with Baby Emily would be something more like:
-Tampa, Florida Newborn Photo Shoot
-Tampa, Florida Modern & Fun Newborn Photography
- Tampa, Florida, Fun Baby Photography|Newborn Photo
As you can see from the examples above, the more details the better. Keep in mind, Google will only allocate about 70 characters. So keep the title short, sweet, & to the point.
Tip #2: Optimize your Images
Optimizing all of your images on your website can be very time consuming but you must keep in mind that this is a great SEO practice if you want to truly optimize your webpage. There are a few nitty-gritty details to keep in mind when optimizing your images. For example:
Example for filling out the image Alt-Text
Alt text: Sunset Maternity Photo
Caption: Kate's Sunset Maternity Photo Shoot
Tip #3: Create backlinks using your Social Channels
Backlinks can greatly influence yourGoogle Rankings. If your website URL is posted on a trusted website such as Pinterest or Facebook, Google sees that and adds to your credibility. It is also especially good to get back links on other types of websites such as public forums, event websites, local listings, & other industry-specific blogs.
So how do you go about doing this?
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