5 Social Media Hacks To Try Right Now..
Are your Facebook posts dying? Is engagement at an all time low?
It’s a well-known fact: Facebook’s reach has steadily declined for business pages during the past couple of years. Posts that used to get served to your entire audience have now decreased to a mere six percent reach. In other words, out of a hundred followers, only six of them will actually see your post.
A business owner with a Facebook page has to practically think of their post as a science experiment to discover which posts get the best traction. Either that, or they’re dishing out a pretty penny to “boost the post.”
But it doesn’t have to be that way.
Recently, Buzzsumo and the Queen of Facebook, Mari Smith, hosted a webinar on top tips for increasing Facebook reach organically—no money involved and no secret science experiment.
1. What time should businesses post on Facebook?
Research has shown that the best time to post is between the hours of 10PM and 11PM. Remember though, that these are averages across Facebook. Consider them a starting point for your content and test what works for your audience. You can use your competitor or other industry leading pages to find the best times to post for different individual topics.
2. When is the best day for a business to post on Facebook?
Research has shown that Sundays are the best day to post. Again, use this as a starting point.
3. Should I really post late at night or on the weekends?
Research shows that posts which were posted between 10 PM and 11PM in your audience’s local time, and posted on Sunday get more shares on average. Because of the smaller audience size, we think that decreases the competition. BuzzSumo’s research showed that posts late at night were more likely to get shares, likes, and comments.
4. What type of content should business owners post on Facebook?
According to Buzzsumo, posts with questions performed better than other types of posts. Add an image to maximize your engagement.
5. How long should my posts be?
BuzzSumo’s research indicated that shorter posts perform far better on average than longer posts.
The information from this article was collected from a webinar via buzzsumo.com.