Social Media is imperative to building brand awareness, generating leads, and also retaining customers. Given that your content is valuable and relevant, your channels of social media can be used as a way to engage with your customers and assist in the decision-making process.
As a consumer learns about your brand and product through social media, the repetition and social acceptance assists in conversions and generating revenue for your business.
Here's 5 types of engaging content that have proven to be successful in social media marketing.
Some of my most successful social media posts have been aimed at conversing with my followers. Asking open-ended questions, fill-in-the-blanks, and this-or-that posts always seem to spark a conversation within my online community.
Social media is meant for your customers (and you) to be social. Take advantage of that. Here are a few conversational statuses that you can incorporate into your social media strategy:
Whatever type of conversation you decide to start, keep it tied in to your brand or product. Your social strategy needs to remain consistent through out.
Sharable content is very important when it comes to social media. We all want our posts to go viral, don't we? So how do you do that? By posting content that is visually appealing and relatable. Get to really know your customers by utilizing the analytics that social media networks offer. Most of these tools are free and easy to maneuver around.
Free analytics to research:
3. User-generated content
User generated content is my favorite type of content because it is easy to find and always gets a lot of engagement. Sharing real-life stories and pictures is an authentic way to build a relationship between your brand and your customers.
How to easily incorporate user-generated content:
In today's digital world, we're more inclined to trust reviews than traditional marketing tactics because we have websites such as Google and Yelp at our fingertips. If you can get your fans and customers to share their positive experience with your product or service, people will be interested and more inclined to trust you.
4. Timing is everything
Strategic timing ties in with your posting consistency. Like we mentioned above, take advantage of all of the FREE social media analytical tools out there. Facebook, Instagram, and Pinterest both offer free analytics that tell you what time of the day your users are getting online and when they are interacting with your post.
Also learn the ins and outs of your target demographics so that you can tailor your posts to the right audience. If you're perfect customer is a working father, post your social media content after the work day. (Preferably after 5pm)
What I mean when I say "Be Persuasive" is to add persuasive verbiage into your social marketing strategy. You want your followers to engage with your content and share it, therefore you need to give a little push, but do it at a subtle level.
That's where throwing in a social media "Call to Action" can come in handy. Let your customers know exactly what you want them to do. The team from socialmediaweek.org says you need to build your audience up with action words:
In addition, you want to create some type of urgency. “Spaces are filling up. Secure your spot now!"
Zack Fagan of sailthru.com says:
“Anything that makes your users think that there is a limited amount of time to complete the action will make the CTA more effective.”
If you want to create engagement with your followers you've got to come up with a strategy. I encourage you to implement these 6 characteristics of engaging content into your social media plan. See what kind of feedback you get and always always report and analyze your data.
For real life examples, follow me on Facebook: www.facebook.com/socialmarketingqueen
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