TikTok has rolled out a new Q&A feature to all creator accounts. They're hoping to prompt more engagement between creators and their fans with this official launch, which will enable users to pose questions to creators that can then be answered within live broadcasts, or in future video clips.
Official announcement by TikTok:
"We’re making it easier than ever for people to engage with the release of TikTok Q&A, a new question and answer feature that gives viewers and creators new ways to connect. In videos, users will be able to designate their comments as Q&A questions, which are then labeled as questions in the comments section. This makes it easy for a creator to quickly identify and answer questions in their videos' comments."
The new option enables users to post questions via a dedicated button in the comments, which the creator can then use as a prompt to answer in the replies, or for future videos. Creators can also add those Q&A comments as stickers in responses, with the new video then linking back to the original, where the question was first asked.
In addition to this, when creators do answer these queries, they'll be added to a new 'Q&A' section on their profile, which will list all the questions they've previously responded to, with links back to the original clips.
The option will also be available in live streams, with creators able to quickly see Q&A questions in their stream chats and reply as they're able.
Maximizing fan connection is a key focus for TikTok. By keeping users and creators engaged, and coming back to the app more often, that could also help creators solidify their followings in the app, which could then have implications for future influencer marketing partnerships and developing community.